AUTHENTIC BEAUTY CONCEPT

REUZEL 101: Using Green Reuzel

REUZEL 101: Using Green Reuzel

The Reuzel Guys are back at it! Who WOULDN"T want to go out looking like that! 

Read more →


AUTHENTIC BEAUTY CONCEPT - TIPS FROM AROUND THE WORLD

Authentic Beauty Concept EU CERTIFIED GREEN PRODUCTS Sustainable Vegan

AUTHENTIC BEAUTY CONCEPT - TIPS FROM AROUND THE WORLD

AUTHENTIC HAIR AND BEAUTY TIPS FROM AROUND THE WORLD COMMUNITY The Authentic Beauty Movement encourages women to express their own authentic beauty and dare to be themselves. Beauty is not a universal value, but rather one that is influenced by culture. In addition, original natural hair textures and other physical features affect which looks are popular and can be achieved effortlessly. Authentic hair and beauty in India, South Korea and Japan In most Asian cultures, long hair and bright skin provide the foundation to regional variations of traditional beauty standards. While there are many differences between countries and cultures, a...

Read more →


AUTHENTIC BEAUTY CONCEPT - HAIR MOVEMENTS

Authentic Beauty Concept EU CERTIFIED GREEN PRODUCTS Sustainable Vegan

AUTHENTIC BEAUTY CONCEPT - HAIR MOVEMENTS

AUTHENTIC BEAUTY CONCEPT - HAIR MOVEMENTS HAIRSTYLES, BEAUTY IDEALS AND FEMALE EMPOWERMENT THROUGH THE DECADES COMMUNITY A (new) hairstyle can make a strong statement. It can speak volumes, for example about the end of a relationship, the start of a new job, or the beginning of a new phase in life. By committing to a new hairstyle, a woman determines how to present herself to the world. Short hairstyles in particular make a strong statement about female empowerment, self-confidence, and a willingness to reject rigid beauty norms. On the other hand, not changing your hairstyle and being known for a signature...

Read more →


AUTHENTIC BEAUTY CONCEPT - THE IMPORTANCE OF SOCIAL INTIATIVES

Authentic Beauty Concept EU CERTIFIED GREEN PRODUCTS Sustainable Vegan

AUTHENTIC BEAUTY CONCEPT - THE IMPORTANCE OF SOCIAL INTIATIVES

SOCIAL INITIATIVES As a brand, we believe that we can all make a difference, even with small actions. When we put all of those individual efforts together, and come together as a community, we can effect real change – and make bigger steps in the right direction. SUSTAINABILITY Sustainable Guar Initiative Sustainable guar is cultivated by the farmers of the Sustainable Guar Initiative (SGI), which we have supported since 2017. The SGI, implemented by non-profit organization Technoserve and initiated by chemical company Solvay, teaches and promotes sustainable agricultural practices amongst 3,000 guar bean farmers across twenty villages in the desert...

Read more →


AUTHENTIC BEAUTY CONCEPT - PACKAGE SUSTAINABILITY

Authentic Beauty Concept EU CERTIFIED GREEN PRODUCTS Sustainable Vegan

AUTHENTIC BEAUTY CONCEPT - PACKAGE SUSTAINABILITY

PACKAGING It’s not just about what’s on the inside. We’re also focused on ensuring the packaging and materials for Authentic Beauty Concept are as sustainable as possible without compromising on a premium appearance. SUSTAINABILITY Recyclability  Our bottles, jars and cans are recyclable, and they’re reusable too; we've already seen some #AuthenticBeautyMovement salons upcycle containers to create decorative plant pots! Recycled Content Being recycable is our first step, but we are always striving to evolve and do better, and to provide more sustainable solutions. Our plan is to produce our packaging with 80% Post-Consumer Recycled Plastic, yet still maintaining its soft touch...

Read more →