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Authentic Beauty Concept

Authentic Beauty Concept

Authentic Beauty Concept is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty.

Discover our beliefs.

WE BELIEVE

It’s our shared belief,
it’s what binds and drives us.
It begins the very moment
you decide to be yourself.

WE BELIEVE

authentic beauty is natural and simple.
It doesn’t need sophisticated
photo filters, it grows with character.

WE BELIEVE

in pure ingredients
from carefully selected origins,
free from silicones,
sulfates and parabens.

WE BELIEVE

in the honest artisan, building
on empathy, experience and skills.
Be part of the #authenticbeautymovement.

CAREFULLY SELECTED, FREE FROM AND VEGAN

To enhance your natural beauty we choose pure ingredients from carefully selected origins. Our products are free from silicones, sulfated surfactants, parabens, mineral oil and artificial colourant, instead utilizing powerful vegan ingredients. Carefully selected and combined, what we leave out is just as important as what we put in.

#AUTHENTICBEAUTYMOVEMENT
#MYBELIEF

THE NEW PATH TO AUTHENTIC HAIR

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