Authentic Beauty Concept
Authentic Beauty Concept is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty.
Discover our beliefs.
It’s our shared belief,
it’s what binds and drives us.
It begins the very moment
you decide to be yourself.
authentic beauty is natural and simple.
It doesn’t need sophisticated
photo filters, it grows with character.
in pure ingredients
from carefully selected origins,
free from silicones,
sulfates and parabens.
in the honest artisan, building
on empathy, experience and skills.
Be part of the #authenticbeautymovement.
CAREFULLY SELECTED, FREE FROM AND VEGAN
To enhance your natural beauty we choose pure ingredients from carefully selected origins. Our products are free from silicones, sulfated surfactants, parabens, mineral oil and artificial colourant, instead utilizing powerful vegan ingredients. Carefully selected and combined, what we leave out is just as important as what we put in.
THE NEW PATH TO AUTHENTIC HAIR