Beauty Counter

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Since our launch in 2013, we’ve set the highest bar for safety in the beauty industry. It starts with our The Never List™: 1,800 questionable ingredients we never use in our formulations. Then, we go above and beyond to screen and assess every ingredient we use against our strict safety standards. What’s left is an ever-evolving toolbox of clean, sustainable ingredients that we use to create innovative formulas that deliver results—safely.

Today, our mission is more important than ever. Our communities around the world are impacted by harmful chemical exposures, unprecedented natural disasters, and catastrophic risks related to the climate emergency.
The science tells us we have less than 11 years to act to bring down our global emissions. While that’s not a lot of time, we’re committed to being a part of the solution. We engage in ethically sourced materials for product and packaging, use as much recylced & recycleable packaging material as possible, and are aiming to be carbon neutral by 2030.